Summer Internship @Brandlogist by Shrutika Nagpal
“When she was just a girl,
She expected the world,
But it flew away from her reach so,
She ran away in her sleep
And dreamed of
Para-para-paradise
Every time she closed her eyes.”
My life had to start somewhere. It’s been long enough that it’s been in limbo- stuck between having begun and not really having been lived. When I put the phone down after having been told I had been given the internship at Brandlogist with a huge smile on my face; my life was beginning to begin.
My contentment must have penetrated the walls because my mother came in almost instantaneously, and her expression said she already knew what I was going to tell her. Mothers are prescient that way.
“Another yes?” she asked as she sat down with one eyebrow up, accessing my reaction.
“Only the best,” I replied and lay the phone on the ground, “only the best.”
My mother hadn’t fully understood why I had wanted to intern at Brandlogist so much, but, from the way I talked about it, she had learned at least to accept it. My father was skeptical as always and wondered if I should instead take up the offer given to me by another firm- the leader in South Asia’s PR industry; an industry I didn’t want to be a part of.
That’s when I decided to sell the idea of Brandlogist to them.
A very important thing about interviews that people often forget is that it’s not just the time when the employer decides the worth of the prospective employee and tries to envisage if and how he would fit into the organization, but it is also a time when the employee decides whether he would even want to fit into the organization. They both have a product to sell. I, thus, looked at the exercise of filling in the application form for an internship as an interview.
Upon seeing the questions I was meant to fill in the form I was suddenly positive I wouldn’t intern anywhere if I didn’t intern at Brandlogist. The questions required me to be me. There was no space for hoodwinking. They were penetrating and twisted in the most wonderfully weird way. My creativity was in the spotlight and finally had a chance to shine. Of course this was all in my own head. But where better to be the best version of yourself than in the comfort of your own intelligence?
Every interaction I’ve had with anyone associated with Brandlogist has cleared my misconception that companies forget how to be consumers once they reach the other side of the spectrum. There has been attention to detail, full disclosure of intentions and a genuine interest in my abilities. The beauty of the work ethos shines through in the form of the amount of thought that has been put into the selection procedure itself. I don’t doubt that I will always have something to do and consequently, always something to learn. The promise of knowledge, experience and a challenge is as tantalizing to me as a densely crowded market place is to a terrorist. The harshness of the analogy comes from the fact that I intend to leave no stone unturned in my efforts to gain as much value as I possibly can from my experience at Brandlogist and I have no qualms in hoping that they too do just that.
Now I can dream big with my eyes open.
My Summer Internship @ Brandlogist by Sukanya Arora
This isn’t one of those hilariously interesting and thoroughly involving blog posts out there on the web, attracting readers like a magnet. Why would it be, I am just posting about my new job for Christ’s sake.
My second year of graduation just got over when I applied for an internship at Brandlogist. It was a few days back when I was on call with my recruiters, receiving the news of getting hired for the job. After all those interesting yet challenging rounds of selection, it was hard for me to gulp in the fact that I have been selected.
But eventually I did, as I spent the rest of the day celebrating.
My ride on this coaster is going to be short, but no less exciting, of that I am sure. Being the excited little kid that I am, I would trust myself on the determination and zeal needed by me to take Brandlogist to the next level. Also considering myself as a person of sentiments, I would want to connect to the company and those striving hard for its success and feel like it’s my own.
Hopefully in that period, Brandlogist will know what I can deliver and they will extract it out of me with full force. Along with getting truckloads of interesting tasks, I am looking forward to gaining knowledge from these great thinkers. By the end of my tenure, I am hoping to develop a strong bond with the company and my co-workers, and call it a successful experience.
Visual Communicator@Brandlogist
Brandlogist Communications (www.brandlogist.com) is looking for someone who can help our clients communicate in a relevant,interesting & fun manner through video & art.If you think you could be the one,read on…
About Brandlogist : A brand-marketing consultancy specializing in digital media, while focussing on integrating across other touchpoints. We are boutique consultancy working with upto a maximum of 5 clients - focus is on adding value & preparing brands for the digital future.We started in December last year & our clients include Aamby Valley City, Chi Kitchen, Bagit Today, RC Cola & now Zee TV.
Founding team : As a team; we are an eclectic bunch including people from the digital, branding, luxury & mainline advertising fields. Our CEO was previously heading digital operations for Ogilvy Delhi & before that, he was the branch head for Drizzlin Media, Delhi.
Our kind of work: Varied but, this will give the students an idea - http://www.youtube.com/watch?v=o3Rd156u4Y4&feature=youtu.be
or http://www.youtube.com/watch?v=tQmajI5v19c&feature=g-upl
The following are our requirements :
1) From a video editing perspective: With sound knowledge of Adobe products or Final Cut. Strong skills with an eye for cropping & consistency, production of high quality videos free of distortion.
2) An art designer :Proficient with Illustrator & Photoshop with creative conceptualizing skills
3) Personality type: Creatively inclined who is logical enough to understand, question, clarify a client’s brief to give maximum value to the brand. Disgruntled, we prefer people who are not happy with status quo.
And we would love if: If you know Jscript,HTML (esp HTML5) and other Web experience though not necessary would be an added advantage.
Experience Level: 1 to 3 yrs .We would prefer if part of this was work on the digital medium (web)
Details about work environment:
- Package:Competitive & most probably better than what you are getting currently.
- Flexible location: We believe in telecommuting so you dont need to come to office daily. Work from home, a coffee shop or in the middle of a park for all we care. As long as you are having fun, productive & remember our faces when we catchup.
- Flexible timing: If you are expected to work on a Saturday, can’t you hang out with your friends on a Wednesday afternoon? We believe you can & you should. Idea is to work together & figure out when & how we work best..ending in happiness all around. :)
- Young & Growing fast: Our avg age is 25 yrs, our company’s age is 3.5 months but, yet we are growing fast. You should be able to keep speed with it.
- Growth: Life is too short to have reviews every year, it’s a 6 monthly review & incentives on every win.
- No creative,servicing,planning,social media etc: Sorry,we don’t believe in divisions or bracketing people.We are based on a communication consultancy model where we understand where your skillsets lie & see if that fit’s in what we are looking at.
To Apply: Do send us the link to your portfolio (details of your creative,video editing work) & your resume/Linkedin profile to hello@brandlogist.com with the subject being “ Visual Communicator@Brandlogist”
Opening for Jr Brand Analyst & Brand Analyst
We have an opening at Brandlogist for a Jr Brand Analyst & a Brand Analyst.The details below.
About Brandlogist : A brand-marketing consultancy specializing in digital media, while focusing on integrating across other touchpoints. We are boutique consultancy working with upto a maximum of 5 clients - focus is on adding value & preparing brands for the digital future.We started in December last year & our clients include Aamby Valley City, Chi Kitchen, Bagit Today, RC Cola & Zee Tv.
Our kind of work: Varied but, this will give the students an idea - http://www.youtube.com/watch?v=o3Rd156u4Y4&feature=youtu.be
Our kind of person:
- Gift for words : Someone who has a gift for words-an ability to put things in an interesting,fun,creative way which helps create an impact for brands.We are not looking at someone who’s necessarily published writer material but who’s grammar & command over the language is strong.
- Branding & Understands Digital : Understands Branding,consumer behavior & is keen to explore how in this new digital age one can deliver marketing solutions which create an impact.
- Experience level : 0-3 yr (it’s more about what you bring to the table than experience)
- Responsible,comfortable in a startup : We are extremely individual driven & would want somebody who has a capacity to take responsibility & comfortable working in an interesting,fun startup.
- Creative & Disgruntled : Creatively inclined who is logical enough to understand a client’s brief. Someone who’s disgruntled ,we prefer people who are not happy with status quo.
- Package : Competitive & most probably better than what you are getting currently.
- Flexible location : We believe in telecommuting so you dont need to come to office daily. Work from home, a coffee shop or in the middle of a park for all we care. As long as you are having fun, productive & remember our faces when we catchup.
- Flexible timing : If you are expected to work on a Saturday, can’t you hang out with your friends on a Wednesday afternoon? We believe you can & you should. Idea is to work together & figure out when & how we work best..ending in happiness all around. :)
- Young & Growing fast : Our avg age is 25 yrs, our company’s age is 3.5 months but, yet we are growing fast. You should be able to keep speed with it.
- Growth : Life is too short to have reviews every year, it’s a 6 monthly review & incentives on every win.
- No creative,servicing,planning,social media etc : Sorry,we don’t believe in divisions or bracketing people.We are based on a communication consultancy model , where we understand where your skillsets lie & see if that fit’s in what we are looking at.
Please Apply On: http://tinyurl.com/brandlogistrecruitment
Brandlogist is..
A brand communication consultancy that specializes in the digital medium however we believe that communication does not exist in silos of mediums. It is free flowing from one consumer touchpoint to another, connecting with what a customer finds relevant, interesting & helps build an experience for him/her.
We deliver these experiences without having a rigid structure or fancy methodology or dazzling /confusing you with jargons. We don’t even have a servicing team or the typical creative team; so no overselling & no more focussing on how the creative director gets the next award.
Instead we believe in certain simple things:
1. Amorphous: We believe every client & business problem is unique to varying levels so should our approach. Our ideas can come in the form of social media campaigns, ORM solutions, branding solutions or even ‘how to make our customers happy whenever they feel sad’ (check out http://youtu.be/o3Rd156u4Y4 )
2. No creative, servicing, planning etc: Imagine a regular agency structure –execution of a client’s brief seems like an intriguing case of Chinese whispers. The servicing guy oversells & over commits, focusing on whatever it takes to get the business. Then the planner takes over (whenever he finds time for an existing client & not a new business pitch). He thinks, googles, downloads reports ,even conducts surveys among his office colleagues & their family…focusing on whatever it takes to create a kickass presentation deck. His insights are taken by the creative, they think of the craziest most interesting idea ,these days probably try to involve Facebook or Twitter somehow & once they have cracked the idea fit in the insight from planning.
..This may be oversimplifying it but what is interesting is that throughout the focus changes from more money, to great strategy deck to great idea but somehow the singular focus on what impact’s the clients business is missing. They are quite a few exceptions to this rule & a lot of those exceptions make great campaigns & most others cause everyone to wonder “What was the ROI of this marketing initiative.”
At Brandlogist the rules are simple:
- If you are not creative then what the hell are you doing in advertising??!
- If you think your idea is creative & useful for the client then your work doesn’t stop at creating the idea but you need to convince the client about it. In the process at best we will deliver impact & earn revenue ,at worst both of us will learn from each other.
- For us advertising isn’t just an art. It’s using art to deliver actual business or communication impact.
- We believe in spending much more money on using the best tools & technologies than on award show entries. Doesn’t mean we won’t participate or don’t aspire for these awards but first we should believe we deserve them & our client’s customers should feel we deserve them.
- The idea is to hire the best people & fit them in roles they enjoy are good at. Also allows us to hire multifaceted individuals where we are building a strong content team of photographers, video editors & other domain experts.
3. An ethical, honest agency: This & the next are probably the biggest reasons I started Brandlogist.
I love communication, love marketing but was tired of bullshitting clients & in most cases the system expected me to. As an ex boss once told me “Jhoot nahi bolega to bechega kaise?” (If you don’t lie how will you sell?). I never bought that, I still don’t.
I believe a client doesn’t hire you because you sweet talk him ,you take him out for drinks, dinner or the girl in servicing is hot. These things influence but at the end of the day he wants value for his brand, maybe because he’s committed to his job or because he’s scared of losing his job. Whatever his/her reasons may be I would still like to believe that delivering value & being upfront about things matters. So at the end of the day that’s what we focus on -being honest both internally & externally.
4. We are not always the best but we have the best intentions: Nowhere can we claim to be always the best,we would want to be & at times believe that we are but we realize that they are lot’s of really talented people out there.
We can’t guarantee that we will always be better than others but what we can guarantee is that we will have the best of intentions. That may not seem a ‘groundbreaking’ thought but at most times having the best intentions & doing right for your client is all that matters. Rest falls into place
5. We shall be small,very Small: We plan to remain small & niche, taking on only a maximum of 5 clients at a time & a few projects .Going beyond this may increase our bottomline but we are not sure if we can add value to the clients or add value to our lives (which is definitely not just chasing numbers)
6. Can advertising be fun,creative, happy: Can it be an aspirational career opportunity. Can freshers who join advertising stopped being treated like s*** (pardon my language,but 4k-8k/month for 6-9 months,seriously??).Can we stop being looked as just people who execute & more as people who think? Can we learn to treat people across divisions & hierarchy with respect & come back to be treated as partners not vendors.
We at Brandlogist believe it’s possible.We hope to do it - at least in part, hopefully fully. But I promise you one thing, if we can’t ..we will shut shop rather than just exist.
Almost 4 months gone, started with an earnest desire…& yes we won’t fool you , except on April 1st maybe ;-)
PS-For feedback or comments mail us on hello@brandlogist.com or post on http://www.facebook.com/Brandlogist
Looking for a Brand Analyst
Brandlogist www.brandlogist.com ,a brand communications consultancy specializing in the digital medium is looking for a Brand Analyst to join it’s team.
About Us:
Brandlogist is a recently started boutique consultancy & our founding team has experience of leading business & technology organizations like Ogilvy,Webchutney,IBM etc. At Brandlogist we are help brands position & market themselves in this new age of communication where internet & associate technologies play an increasing role. Our focus is strategy & creatively integrating the brand across a customer’s life cycle using primarily the digital medium
Structurally Brandlogist doesn’t believe in the divisions of creative,servicing & planning. For us creativity has to be a given with consumer insights being the primary currency through which creativity is achieved & both working together not just to win awards but ‘to help move the needle for brands’.
Our kind of Person:
For the current role we are looking for someone who has a gift for words-an ability to put things in an interesting,fun,creative way which helps create an impact for brands.He/She should be inclined towards the digital medium (prior knowledge & experience of a digital agency not a must) & have a good grasp of understanding marketing & consumer trends & to channel that knowledge into brand campaigns.Knowledge of photoshop & the adobe suite is a plus.
The designation is Brand Analyst with a package competitive & probably better than industry standards with an appraisal every 6 months. We are open to any experience level ,though for this role it would typically be between 0-2 yrs experience.
We are located in South Delhi.All interested candidates please send in your resume or link of your updated linkedin profile with a cover letter telling us why you fit the role on hello@brandlogist.com.
Looking for a tech lead with potential equity option
About us:
We have launched a company called Brandlogist www.brandlogist.com, which is in the digital marketing communications space. We are in the process of working on another internet product/startup which is based on SoLoMo -Social Media,Location,Mobile.
Founder’s background:
I have been working in the digital /marketing industry for some time & was previously heading the Delhi operations of Ogilvy Digital & before that at Drizzlin Media.Have a reasonable understanding of the internet startup space.
Requirement:
Specifically looking for a techie who has the following skillsets:
Good knowledge of PHP + MySQL , HTML ,XML , CSS, Javascript programming(specially jQuery) , Ajax , Ruby On Rails
Additional requirements :(in order of preference,at least 2 are required)
-Worked or comfortable working on the following API: Facebook,Twitter,Google,Linkedin,Four Square
-Has developed mobile applications-andorid or iphone platforms
-Knowledge of HTML5
Expertise Level Required:
Should be capable of building a social network from scratch with an emailer tool integrated.Initially the person will be working alone on the project from a tech perspective & with time we will be building the required team.
Role,Opportunity & Compensation:
Tech Lead,to do the coding for the startup working in collaboration with our art designer. As a marketing agency @Brandlogist we also work on Facebook & mobile based applications , websites etc. You can be involved in that side of the business if you are interested.
The opportunity is to help build a startup,thus the compensation would be a mix of cash( depending on experience & capability but better than the person is currently getting) + minor equity. Looking only for people with brilliant technical skills, open to learning & who can really be committed. The position is full time based in Delhi.
Mail with your resume or link to your linkedin profile,the details of the projects you have worked on viz a viz our requirements on hello@brandlogist.com
Please apply only if you are serious about the opportunity & can devote the required time & energy to build a startup
Saurabh , Founder
